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Recent News

15 April 2008

CBC Invests in ElectroVoice Product Training

Engineers and executives from CBC Technical recently attended Bosch’s Music Retail Academy in Burnsville, Minnesota. The academy covered the dynamic range of products offered by Electrovoice, Midas, Klark Teknik and Dynacord including speakers, microphones, amplifiers, system processors and mixing consoles.

“The information gathered in the academy will help us better serve our customers by choosing the correct piece of equipment for their situation,” says Scott Chester, President & CEO of CBC Technical who was in attendance for the three day academy. “With so many products from manufacturers it is important that our staff knows the difference between the products to give our customers the best sounding system that will meet their requirements – budgetary or otherwise. It is important that even our staff members with years of experience continue to spend time in training to keep on top of changing product lines and emerging technologies.”

Attendees were given a sneak peak at some new products that will be released soon to fill some existing gaps between product lines and increase performance. Electrovoice does not believe in bringing a product to market simply to copy another line; rather, they prefer to create products suited for the application for which they are needed. “Electrovice and their family of brands provide a good range of products to fit the needs of the versatile situations we encounter and their business philosophy seems to be much in line with our vision here at CBC,” Chester says. “They don’t make a product just to hit a price point and while price is a compelling factor we don’t compete directly on price; instead we rely on our superior customer service and offerings while considering the total cost of ownership.”

If you have questions about the services that CBC Technical can provide for you or need help in choosing the correct product for your situation, please give CBC Technical a call at 877-4-CBC-TECH.

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